Top Social Media Trends to Follow in 2022
Social media has become an important thing in our everyday lives. We are constantly connected to each other in some way or another via Facebook, Twitter, Linkedin and Instagram.
Further, it is a key part of modern marketing and it’s an unavoidable part of our daily lives. It’s also an important tool in the workplace, but it’s not always used to its full potential.
Without a doubt, the model of present social media marketing has been greatly transformed. In the past, social media marketing only implies brand recognition and brand management. Nevertheless, today it has gone beyond that.
Those times have passed when businesses just count over press releases and flashy ads. With the passage of time, businesses pay close attention to the customized requirements of their potential and present customers.
Although the extended advantage of social media has been discovered and implemented by businesses a bit late, however, it has become an indispensable part of their present marketing methods.
What do you understand by social media marketing?
It is a kind of internet marketing that deals with marketing different brands, individuals, or products on social media giants like Facebook, Instagram, and YouTube. Social media marketing works wonders for businesses of all sizes and types.
Why social media marketing is important?
The benefits of social media are many. They can help you connect with others, share your ideas and opinions, provide a forum for your message, build a following for your business or brand and reach new customers.
Social media marketing also helps you improve your business by allowing you to expand your customer base and target new customers. You can post information about special offers and promotions, increase sales by offering discounts or coupons, communicate with existing customers and get feedback on how to improve your product or service.
Top social media trends to follow in 2022
The following are some social media trends to follow:
1) Leverage the power of hashtags
Hashtags are one of the most effective tools for connecting with your audience on social media. You can use hashtags on any platform where you post content like Facebook, Instagram, Twitter and more to help your audience find your content easily when they search for it on those platforms. You can also use them in your email marketing campaigns with newsletters or emails by adding # before a keyword or phrase related to your topic so that people searching through their feeds will see it when they click through to read more about it.
2) Live videos are important
Live video has become one of the hottest ways to engage with viewers as well as drive traffic back to your website. People love watching live events such as concerts, stage shows, and more. Further, you can come live on your social brand page to discuss the benefits of your products and services and resolve queries of your potential and existing customers.
3) Use social media for customer service
It’s a lot easier than having a traditional phone call or email, so why not use it? For example, if someone has ordered from your website, there may be questions about their purchase or delivery time frame that need answering quickly. Create a quick post on Facebook or Twitter letting them know about the status of their order and ask if they need any help with anything else. This way you’ll get back in touch with them immediately rather than waiting days or weeks for a response via email or snail mail!
4) The rise of chatbots
We are currently seeing the introduction of hundreds of chatbots in different verticals across multiple platforms. From gaming to commerce to travel that allows consumers to complete tasks without having to interact with humans at all.
5) The rise of influencers
It used to be that “influencer” was an industry term invented by marketers looking for someone who could help them reach their target audience. Now it’s become more about authentic connections between brands and consumers.
You can make use of digital flipbooks to spice up your social media marketing. You can share them on your social media pages and your customers can view them without having to download them. Further, you can integrate a shopping cart in your flipbooks from where customers can directly purchase products.
Flipbooks create a realistic page effect. They also offer analytics, security, media integration, and much more.
You can contact PageTurnPro if you want to experience the multifarious benefits of flipbooks. PageTurnPro offers a 15-day free trial.