The War Between Traditional And Digital Publishing & Why The Latter Is The Winner
The history of publishing can be traced back to ancient civilizations, where writing on papyrus, clay tablets, and animal hides was widespread. The invention of the printing press in the 15th century by Johannes Gutenberg revolutionized the industry by allowing for the mass production of books. In the 19th and 20th centuries, the rise of mass-market paperbacks, technological advancements such as offset printing, and the growth of the advertising industry all contributed to the growth of publishing as a business.
The advent of the internet and digital media has had a major impact on the publishing industry in recent decades, leading to the rise of e-books and online publishing platforms. The biggest benefit of digital publishing is that it allows us to access content from anywhere and at any time.
Is traditional publishing on the verge of extinction?
A lot of people say that traditional publishing will become extinct very soon. They claim that the publishing industry will be completely digital. However, this isn’t completely true.
They are many people who still prefer tangible and physical products, such as books, newspapers, and magazines, over digital media. They find comfort and enjoyment in holding something in their hands and experiencing the tactile sensation. Further, there are people who still prefer traditional media because of the unique smell of ink and paper that give them nostalgia and a feeling of familiarity.
However, unlike digital publishing, traditional publishing lacks innovation and does not offer interactive elements.
What interactive elements can you have in digital publishing?
You can embed interactive elements in your digital publications such as high-quality images, videos, animations, pop-ups, GIFs, hyperlinks, and much more.
PageTurnPro allows you to convert any PDF into a digital publication and you can embed all these interactive elements quickly and easily.
What are the major benefits of digital publishing?
Besides the interactive elements, you can get the following benefits:
1. The ability to reach more audience
Digital publishing enables publishers to reach a global audience, increasing the potential readership and visibility of their content.
2. The ability to save money
The production and distribution costs of digital publishing are significantly lower than traditional publishing methods.
3. The ability to generate more revenue
Digital publishing offers new revenue streams through e-commerce, advertising, and online subscriptions.
4. The ability to monitor analytics
Digital publishing provides publishers with detailed analytics on the performance of their content, allowing them to make informed decisions about their publishing strategy. Digital publishers can monitor page views, time spent on each ad or page, total traffic, user demographics, and much more.
5. The ability to go eco-friendly
Digital publishing reduces the environmental impact associated with printing and shipping physical books and magazines.
Well, digital publishing is not here to kill the print. It is here to open up new arenas to do better in the publishing industry.
There is and will be so much discussion on traditional v/s digital publishing, but it is safe to say that traditional publishing will not be dead in the near future. However, our dependency on digital publications will only increase for sure in the future. As a forward-thinking publisher or business owner, you should invest in digital publishing.
You can explore the enormous possibilities offered by digital publishing by signing up on PageTurnPro. PageTurnPro digital publishing platform now offers a 15-day free trial!