In today’s B2B marketing environment, everyone is using content marketing. And we really do mean everyone. A Content Marketing Institute study found that 93% of B2Bs use some type of content marketing. If there’s one thing you need to understand, it’s that you need to be part of that 93% and you need digital publishing.
Written content remains one of … Read more
Over the last few years, content marketing has become a staple for large corporations and small businesses alike. Once a buzzword, it’s now one of the preferred sales and marketing strategies for companies across all industries. Buyers have also made it clear that they enjoy consuming original content. They follow companies on social media, watch video tutorials, view infographics, and … Read more