Selling ad space has been a staple for print publications and is how most newspapers and magazines earn most of their revenue. As more and more publishers are switching to digital publications, there’s a new market for digital advertisements. The beauty of digital publishing is that there are more options for ad space than there are for print. Plus, the … Read more
In today’s B2B marketing environment, everyone is using content marketing. And we really do mean everyone. A Content Marketing Institute study found that 93% of B2Bs use some type of content marketing. If there’s one thing you need to understand, it’s that you need to be part of that 93% and you need digital publishing.
Written content remains one of … Read more
Over the last few years, content marketing has become a staple for large corporations and small businesses alike. Once a buzzword, it’s now one of the preferred sales and marketing strategies for companies across all industries. Buyers have also made it clear that they enjoy consuming original content. They follow companies on social media, watch video tutorials, view infographics, and … Read more
There’s no denying the power of content marketing, which is why we’re seeing business in almost every industry prioritize their content creation. Businesses love it because for each dollar spent content generates three times as many leads as traditional marketing methods. Consumers are also happier because 70% prefer learning about companies by reading their articles than through ads. Basically, it’s … Read more