How to create an engaging newsletter online
A lot of people think that newsletters directly get deleted without being read. As a matter of fact, the majority of newsletters meet this fate; however, the interesting ones do draw the attention of the readers. Now, the bigger question is how to create an interesting and engaging newsletter online. Well, we will find out this in this write-up.
PageTurnPro allows you to improve your email marketing strategy by helping you create digital flipbooks.
PageTurnPro lets you convert a PDF into a digital newsletter in no time, which is all device compatible and can be shared as a direct link in the email.
Why does your business need an online newsletter?
If you are still unsure whether your business needs an online newsletter, here are some reasons why it might be beneficial:
It is a great way to keep in touch with customers, prospects, and partners. An online newsletter keeps readers up-to-date on your products and services, as well as on industry trends, and news. If you are thinking about sending out a printed newsletter at some point down the line, having an online version ready can make the transition much easier, especially if many of your subscribers have moved over from more traditional methods of communication such as snail mail.
Further, it helps build trust with customers by showing that your brand is knowledgeable about their interests and concerns. This is particularly important if you are in an industry where there are lots of competitors vying for attention. Newsletters also give you another opportunity to talk about yourself without sounding like an advert.
How to create an effective online newsletter?
Here are a few tips for creating an effective newsletter:
1. Know your audience
Before you start creating your newsletter, it is important that you know your audience well enough so that you can tailor your message accordingly. The more information you have about them, the better off you will be when creating your content for the email.
2. Decide the purpose
The primary thing to consider when creating an online newsletter is the purpose of your newsletter. Will it be a place where you can highlight new products or services? Will it be a way to educate your audience on industry trends and news? Will it be a place where you can share fun stories with your readers?
3. Frequency of your newsletter
Once you have settled on what your online newsletter will be about, it’s time to think about how often you plan on sending out newsletters. Most businesses send their newsletters once per week, but some companies send them more often (or less often) depending on their requirements.
4. Make it personal
Your customers want to feel like they are getting something valuable from their email. If you try to be too formal or impersonal, you may lose them. Rather than just sending out a generic message, write in the first person and address each person by name. This will help them feel like they are being spoken directly to and that they are getting something special.
5. Customize the template
PageTurnPro allows you to customize the template of your digital newsletter. You can customize it as per your brand identity and style. You can add your logo and favicon, background image, choose a color palette, and more.
6. Create engaging content
The best way to do this is by using interesting facts or stories that relate to your business or industry. Further, use clear and concise language. People nowadays do not want to read large chunks of text, so avoid using long paragraphs. You can add videos, GIFs, pop-ups, images, and animations to make your content more interesting.
7. Make it mobile-friendly
Today, a lot of people use their smartphones and tablets to access their email. So, make sure the design of your digital newsletter is responsive.
8. Track your newsletter
Tracking the performance of your newsletter campaign is indispensable. PageTurnPro can help you track how many people opened your newsletter, which links get clicked, which video gets the most views, and more. Further, you can find out about user demographics.
This data can actually help you to improve your newsletter as you can find out which content is resonating with your audience.