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Laura Figueroa

7 Content Marketing Facts Successful B2B Marketers Need To Know

by Laura Figueroa

Marketing Facts

Over the last few years, content marketing has become a staple for large corporations and small businesses alike. Once a buzzword, it’s now one of the preferred sales and marketing strategies for companies across all industries. Buyers have also made it clear that they enjoy consuming original content. They follow companies on social media, watch video tutorials, view infographics, and … Read more

Digital Library for Your Business

Digital Library

We’re willing to bet that you want your customers and prospects to read your white papers, case studies, and research reports. After all, you and your company invested significant time and effort to create something that is insightful and engaging for your prospects and customers. We’ll also wager that you have two distinct audiences, one being your team of colleagues, … Read more

Best Practices for Ebook/Whitepaper Content Marketing

Digital LibraryThere’s no denying the power of content marketing, which is why we’re seeing business in almost every industry prioritize their content creation. Businesses love it because for each dollar spent content generates three times as many leads as traditional marketing methods. Consumers are also happier because 70% prefer learning about companies by reading their articles than through ads. Basically, it’s … Read more