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7 Content Marketing Facts Successful B2B Marketers Need To Know

by Laura Figueroa

Marketing Facts

Over the last few years, content marketing has become a staple for large corporations and small businesses alike. Once a buzzword, it’s now one of the preferred sales and marketing strategies for companies across all industries. Buyers have also made it clear that they enjoy consuming original content. They follow companies on social media, watch video tutorials, view infographics, and … Read more

Best Practices for Ebook/Whitepaper Content Marketing

Digital LibraryThere’s no denying the power of content marketing, which is why we’re seeing business in almost every industry prioritize their content creation. Businesses love it because for each dollar spent content generates three times as many leads as traditional marketing methods. Consumers are also happier because 70% prefer learning about companies by reading their articles than through ads. Basically, it’s … Read more